It's because thousands of women and men of every age are burning off BODY FAT - not muscle or water weight - and they're doing it naturally, without supplements, pills or "magic potions," simply by using the proven, scientifically-accurate and common-sense advice found inside this amazing diet and fitness guidebook.
Tom Venuto, a respected fat loss expert, natural bodybuilder, and personal trainer, has not just pumped out yet another "diet program" into an already over-saturated market. Tom's Burn the Fat can be more accurately described as a "Fat Loss Bible." It is quite simply one of the most complete, detailed, and precise guides to fat loss you will ever read. What makes it so much different than other weight loss publications on the market?
Well first of all, it's not a "weight loss" program, it's a "fat" loss program. This may seem like semantics or wordplay at first, but once you've read just the first three chapters, there will be no doubt in your mind that pursuing "weight loss" is not only the wrong goal, it may be the reason that you've failed to reach and maintain your ideal body weight. Burn The Fat shows you exactly why it's fat you must lose, not "weight" (which includes muscle, water and other lean tissue) and then goes on to show you exactly how to do it.
Secondly, what makes Burn The Fat different is the amount of attention that is paid to each and every element of successful, healthy, permanent fat loss. Burn The Fat not only thoroughly dispels the lies, myths and fallacies surrounding a very confusing subject, it is simply the most detailed book about fat loss ever written. By reading Burn the Fat, Feed the Muscle, (or better yet, "studying it"), you will learn more about fat loss than you could from an entire semester of nutrition classes or from an entire shelf of maintstream diet publications at your local bookstore.
You may be wondering, "Is this a low carb diet? A high protein diet? A high fat diet? what type of program IS it???" The truth is that Burn the Fat is neither a high protein diet, or a low carb diet. That's because with the information in this book, you will be able to easily determine your own ideal protein, carbs and fats ratio. You will be able to analyze your body type (are you an endomorph, ectomorph, or mesomorph?), you will determine your BMR (Basal Metabolic Rate, or the amount of "maintenance" calories your body requires every day), and you will find out whether you are carb tolerant or carb intolerant.
This personalized approach makes perfect sense because each of us is a unique individual and no two people are exactly alike in terms of body physiology and personal goals.
One of the most powerful chapters in the book is the first one called, "How To Set Powerful, Compelling Goals That Will Propel You Forward and Charge You Up with Unstoppable Motivation." In this chapter, you will learn what is probably the ultimate secret to burning fat and getting in shape... and it has nothing to do with diets, supplements or training programs.
If there is any drawback to the Burn The Fat ebook, it's that it contains so much information, that some readers may find it a bit overwhelming. Those who are looking for a "cliff's Note's" quick start type of fat loss program, might be a bit intimated at first. The good part however, is that even these types of readers can feel confident and assured that it will be worth the effort because this will literally be the last book they ever have to buy on the subject.
Who will benefit most from Burn the Fat?
In the broadest sense, anyone and everyone who needs to lose weight will benefit from Burn The Fat. Men, women, bodybuilders, fitness enthusiasts, and especially motivated individuals and avid readers will love this book. Although it was written by a bodybuilder, this book is certainly NOT just for bodybuilders.
You will find no "30 lbs. in 30 days" miracles at work here. It's all about intelligent eating choices, planning, hard work and lifestyle change. As Burn The Fat author Tom Venuto says,... "Burn the Fat is simple, but it's not easy."
In terms of graphic design, Burn the Fat is a clean and professionally formatted PDF e-book. It's a little on the plain side, being just text, but that makes it ideal for printing and reading in the comfort of a favorite chair. Because of it's size, it does require a robust printer and a good stack of paper.
Initially, some people thought that Burn the Fat was priced a little on the high side because $39 might seem like a fair chunk of money for an ebook download. However, after they saw the amount of information contained within Burn The Fat's 340 pages, along with the special bonus ebooks and reports that come with it, they said it was not only worth the $39, but many times that amount.
As with any how-to publication, you're not really paying for the materials used to compile the document, but for what the information can do for you, and clearly, this publication has changed many lives and the hundreds of testimonials and success stories found on the Burn The Fat website are proof of that (I recommend you take a look at that "testimonials" page on the Burn The Fat website because some of the before and after transformations are simply incredible - as well as inspiring).
The Bottom line?
Anyone looking for a quick fix solution to fat loss, anyone looking to be told fairy-tales, and anyone looking for a "magic bullet" offered by the likes of body wraps, fat burning pills, diet shakes, or "fat-burning" creams and gels might be best advised to steer clear of Burn the Fat.
On the other hand, anyone tired of "spinning their wheels" going nowhere, who wants the truth about fat loss and who is ready and willing to put in the hard work and discipline and make the lifestyle changes necessary to get a fat free body, will find Burn The fat to be one of the best investments they ever made in their lives.
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